lululemon Yoga Alphabet 

2026 Summer

For luluemon Yoga Campaign 2026 Made to Feel, we collaborated with independent artist and illustrator Xuetong Wang to transform the flexibility and potential of the human body into a flowing visual language.Inspired by yoga postures, she created a playful and expressive alphabet that celebrates movement, presence, and the subtle connection between body and mind—capturing the lightness of everyday moments through art.

在「瑜」见感受的当下，我们携手自由艺术家、插画师王雪曈，从瑜伽体式出发，将人体的柔韧与潜能转化为一套流动的视觉语言，用趣味生动的字母表，书写身体与心灵彼此回应的轻盈日常。

This summer, lululemon took the Great Wall as its foundation and unrolled an expansive yoga mat across history. Bringing together yoga blocks and the ancient bricks of the Wall, the event created a resonance across time—a meeting of ideas inspired by the meaning of a strong foundation. The alphabet also came to life at the event, appearing in various forms including collectible blind-box pins, large-scale letter installations, and temporary tattoo stickers, inviting participants to engage with movement, creativity, and connection in playful ways.

这个夏天，lululemon 以长城为基，展开一张巨幅瑜伽垫，这是一场瑜伽砖与长城砖的跨时空共振，是一场关于“基石”的灵感碰撞。而这套为「瑜」见感受（Made to Feel）创作的字母表，也跟随 lululemon 来到活动现场，以盲盒胸针、字母装置、纹身贴纸等不同形式呈现。

The yoga-inspired alphabet was further developed into a series of customizable products, including water bottles, yoga mats and yoga blocks , extending the visual language beyond the event experience and into everyday use.

即日起，由王雪曈创作的瑜伽体式字母表正式轻盈上线。每一个字母都源于瑜伽体式的灵感，将身体的伸展、力量与流动转化为充满趣味的视觉语言。欢迎前往线下门店，挑选专属瑜伽字母，定制属于自己的水壶与瑜伽垫，把这份关于身体与感受的表达带入日常生活。